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Are Digital Marketing Schools Worth the Work?

Are Digital Marketing Schools Worth the Work?

This article is highly relevant for any reader of this blog–that is, anyone considering a school with a digital marketing program. It examines the challenges faced by members of a new academic field, which arise within universities and in the job market beyond. The field has grown and evolved by leaps and bounds since the article was written in 2009, but the problems are far from solved for undergrads and graduates alike.

On top of the author’s analysis, she points out that digital is “woefully under-represented in academia”–that is, people aren’t choosing to major in it. Some progress has been made on this issue, as enrollment in the programs has increased in the last three years, but numerous concerns remain. Is the still-small and admittedly specialized field reflective of an unimpressive job market? Are grads narrowing their options too much by choosing not to go with the broader-reaching and better-understood degree in regular old marketing? Will they need to spend an extra semester slugging through computer science and IT courses?

I’m just finishing a digital course on Tuesday. While I’m no expert and I don’t have a job in the field, I can at least offer my perspective. Having attended talks staffed by national companies (a top achiever in their industry), I’ve seen questions answered quickly and confidently–but my professor has hinted that the company representatives didn’t really demonstrate a thorough understand of what they were doing.

This is critical because the internet and the mobile network offer the unprecedented opportunity to bring consumers to the point of sale anywhere that they might access the internet–so, well, anywhere. This market can only demand increasing numbers of jobs in the field as the internet becomes even more integrated with our lives in the coming decades. Choosing the degree over one in marketing is done for the same reasons students are generally advised against general business–if you’re going to get a degree, get it in something, say employers.

The author also describes the state of the programs (many in their first years) in 2009, discussing the substandard quality of education and outdated teaching methods of professors often less qualified to work in the field than their students. I can’t comment on this, because, as I’ve been trying to demonstrate all these weeks, the University of Michigan-Dearborn really is a top school to get a degree in digital marketing. I have been provided with a complex understanding of the largest slices of the pie of knowledge, and applied them throughout the semester. Particularly now, after taking four degree requirements in four months, I have nothing to say of my professors at the close of the semester. I feel restless to get out of the classroom–before the market changes too fast.


University of Michigan-Dearborn College of Business Names New Dean

According to the top-three (in the state) business school’s website, the search for a new dean has come to an end. Yesterday the university’s digital news sources officially named Nagraj Balakrishnan dean of the College of Business, a post he will take at the beginning of February 2013. Dr. Balakrishnan comes to UMD from Clemson University, where he has served for the past 13 years; in addition to teaching, he spent time as a graduate coordinator and a department chair.

Balakrishnan’s background is in operations management, with an interest in supply chain management research mentioned by the article. He has written a textbook, Managerial Decision Modeling with Spreadsheets. Other fruits of his academic career have been published in top business journals. With significant experience in project coordination, his addition to the staff will provide a significant boost to the school’s marketing plan to increase enrollment.

For more digital marketing content and articles, check out my Tumblr:

Other Blog

I’m reworking my Tumblr page. It will now focus on digital marketing tactics, whereas this page will remain devoted exclusively to schools.

You can find it here.

Top Digital Marketing Schools

This page is devoted to helping you find the best digital marketing degree programs. The featured university today (which is likely to become a running theme) is Michigan-Dearborn, one of the first in the nation to offer the opportunity. Pay their pages a visit!

Page for the College of Business:

The university’s homepage can be reached by clicking the block “M” in the top-left corner. Information on admissions, financial aid, and other steps in the application process can be found there.

Page for the program:

The market for graduates in this area is growing quickly, but the labor market is completely unprepared for the stunning growth in demand. There is no better time to get in on the action.